Seller Pricing Brief
Updated September 30, 2026

Seller Pricing Brief

3740 3rd Ave #A3

Hillcrest · San Diego, California 92103

The most recent sale in your building, the closest sales and active listing nearby, and where we suggest pricing. Prepared for Sapna and Alex. Updated 2026-09-30.

Aerial view of 3740 3rd Ave in Hillcrest
Suggested List
$1,050,000 – $1,100,000
Last Sale in Building
$1,200,000 · #A4, Nov 2025
Your HOA Edge
~$780/mo less than Atlas
Active Competition
$1,325,000 · 55 days

01 · Quick Take

Four things behind the price

Your building

#A4 sold for $1.2M, after a $95K cut

Your neighbor listed at $1,295,000 on 9/12/25 and closed at $1,200,000 on 11/25/25. That’s 92.7% of asking after 74 days. It had new floors and paint, plus an ocean-view terrace.

Market shift

Buyers have gotten pickier since last winter

Atlas #614 sold at 99.3% of asking last December, but Atlas #314 took 215 days and a $96,000 cut to sell for $999,000 in October. Now #603 has been listed 55 days and has already cut $50,000.

Your advantage

An HOA about a quarter of Atlas’s

#A4’s HOA is $312 a month. At Atlas it’s $1,091–$1,139. That’s about $780 a month buyers keep, and we’ll lead the marketing with it.

Seller credits

None on any of the three sales

#A4 and #614 are marked no concessions, and #314 closed all cash with no concession listed. We won’t offer credits up front and will keep them as a negotiating tool.

02 · Recent Sales

How $1.05M–$1.1M compares

The three closest two-bedroom sales: the last sale in your building and two Atlas sales, a quarter mile away. We’re pricing $100,000–$150,000 under #A4 because the market has softened since it sold.

AddressClosedListSold% of orig. listSq ft$/sq ftDaysHOACredits
3740 3rd #A3Suggested$1,050,000–$1,100,000—————$312*—
3740 3rd #A411/25/25$1,295,000$1,200,00092.7%1,667$72074$312None
3650 5th #31410/8/25$1,095,000$999,00091.2%1,771$564215$1,091None listed
3650 5th #61412/22/25$1,225,000$1,216,50099.3%1,771$68741$1,091None

03 · Competition

What buyers can choose today

The closest active listing, about a quarter mile away. It isn’t a pricing comp. It’s what buyers will compare you against when we go live.

AddressStatusAskingOriginalSq ft$/sq ftDaysHOA
3650 5th #603Active$1,325,000$1,375,0001,771$74855$1,139

04 · Photos

The comps, from the MLS

The first 16 listing photos of each. #314’s photos aren’t in our MLS feed. Click any photo to open it large.